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The Elusive Fan: Reinventing Sports in a Crowded Marketplace: Irving Rein, Philip Kotler, Ben Shields: 8601406305472: Amazon.com: Books
Big sports teams look to small startups for tech edge
PDF) Understanding why people play fantasy sport: development of the Fantasy Sport Motivation Inventory (FanSMI)
PDF) The Passion That Unites Us All: The Culture and Consumption of Sports Fans
Business of Sports Communication
PDF) Dimensions of general market demand associated with professional team sports: Development of a scale | James Zhang - Academia.edu
The Elusive Fan: Reinventing Sports in a Crowded Marketplace / Edition 1 by Ben Ryan Shields, Philip Kotler, Irving Rein | 9780071454094 | Hardcover | Barnes & Noble®
The Elusive Fan: Reinventing Sports in a Crowded Marketplace: Irving Rein, Philip Kotler, Ben Shields: 8601406305472: Amazon.com: Books
The Elusive Fan: Reinventing Sports in a Crowded Marketplace: Irving Rein, Philip Kotler, Ben Shields: 8601406305472: Amazon.com: Books
Do Teams Need to Win to Sell Tickets?
PDF) The Elusive Fan Reinventing Sports in a Crowded Marketplace
The Elusive Fan: Reinventing Sports in a Crowded Marketplace / Edition 1 by Ben Ryan Shields, Philip Kotler, Irving Rein | 9780071454094 | Hardcover | Barnes & Noble®
Full article: Changing the sport product: marketing implications for championship rugby league clubs in the United Kingdom
The Elusive Fan: Reinventing Sports in a Crowded Marketplace
Rush calls profit play | Crain's Chicago Business
The Elusive Fan: Reinventing Sports in a Crowded Marketplace: Irving Rein, Philip Kotler, Ben Shields: 8601406305472: Amazon.com: Books
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PDF) The Elusive Fan Reinventing Sports in a Crowded Marketplace
the elusive fan podcast
The Elusive Fan: Reinventing Sports in a Crowded Marketplace: Irving Rein, Philip Kotler, Ben Shields: 8601406305472: Amazon.com: Books
More Than A Game: What's Behind The High Cost Of Being A Sports Fan | WBUR News
Lesson 2.7 Reaching Consumers - ppt download
More Than A Game: What's Behind The High Cost Of Being A Sports Fan | WBUR News
Understanding the Sports & Entertainment Product - ppt download
The Manning Brothers' "Monday Night Football" Show Has a Fatal Flaw - The Atlantic
